Pricing & CPQ for Complex B2B
Configure, Price & Quote Complex Products Faster With AI Doing the Heavy Lifting
AI reads the RFQ, pulls the pricing history, and guides the sale.
A governed CPQ backbone makes sure every quote stays accurate and on strategy.
Make Better Pricing Decisions
And Execute Them Instantly
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Real-Time Pricing Intelligence
Analyse historical data and apply AI assisted pricing guidance instantly at the point of quote. -
Built-in Governance and Control
Automatically enforce pricing rules, guardrails, and approvals, without slowing down sales. -
Faster, More Consistent Quotes
Generate accurate quotes in minutes, with consistent pricing across teams.
Pricing and CPQ
built for real-world complexity
Velon replaces spreadsheets with one connected CPQ system, so configuration, costing, quoting, and production optimisation all happen automatically. Get accuracy, efficiency, and profitability every time.
Put AI to work in your quoting process
AI reads documents, retrieves historical quote intelligence, and supports selling — at every step of the quote process.
Move beyond slow, error-prone pricing and quoting
Spreadsheets, disconnected systems, and tools slow down pricing and quoting decisions.
Velon connects pricing intelligence and execution in one system, improving speed, consistency, and control.
Price and quote complex, custom products with ease
Handle bespoke products, configurations, and cost structures with precision, ensuring every quote reflects true cost and pricing logic.
Why Leading B2B Teams Choose Velon?
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Pricing and CPQ, Natively Connected
Eliminate the gap between pricing decisions and quote execution while connected with your ERP, CRM and other systems. -
Embedded Pricing Expertise
Bring best-practice pricing logic, guardrails, and intelligence into every decision. -
Control Without Slowing Sales
Enforce pricing rules, guardrails, and approvals, while keeping sales fast and responsive.
From spreadsheets and disconnected systems
to a unified pricing and CPQ platform
Move from spreadsheets and disconnected tools to a single system that connects
pricing decisions with quote execution, delivering faster decisions, stronger control, and consistent margins.
- Pricing and CPQ in one connected system
- Every quote aligned to pricing strategy
- Fast, automated quoting
- Full control and governance
- Handles complex products and deals
- Pricing in spreadsheets, quoting in spreadsheets or CRM
- Disconnect between strategy and execution
- Manual, slow quote processes
- Limited control and visibility
- Breaks under complexity
Velon streamlined our workflow and reduced manual effort from day one. We’ve reduced our quote time by 40-70%.
Product Manager
Distribution Company
FAQs
What is Velon?
Velon combines AI and CPQ to help complex B2B manufacturers quote bespoke products faster. AI handles the document reading, knowledge retrieval, and price recommendations; while CPQ keeps every quote governed and accurate.
How is Velon different from traditional pricing and CPQ tools?
Velon combines AI-driven document intelligence, forecasting, guided selling, and natural language engagement with governed CPQ execution, in one system, rather than adding AI on top of legacy pricing software.
Do we need to replace our ERP or CRM?
No. Velon integrates with your existing systems, working alongside your ERP and CRM without requiring a rip-and-replace.
How quickly can Velon be implemented?
Velon is designed for fast time-to-value, with implementation starting quickly and users working in the system within 2 weeks. Note that It may take an additional 2 weeks depending on the integration with ERP and CRM systems.
How does Velon improve margins?
By embedding pricing logic, guardrails, and real-time guidance into the quoting process, Velon reduces discount leakage and ensures consistent pricing decisions.
Can Velon handle complex and custom products?
Yes. Velon is designed to support highly configurable products, attribute-based pricing, and complex deal structures.
Is Velon suitable for teams without dedicated pricing expertise?
Yes. Velon embeds best-practice pricing logic into workflows, enabling commercial teams to make better decisions without requiring deep pricing expertise.