How to Track Your CPQ Impact with Velon’s ROI Calculator

Sample of the Velon ROI Calculator on a tablet, what it tracks and how to use it.

There is a question that surfaces in almost every boardroom, usually mid-quarter, sometimes at year-end: are we getting the most out of our CPQ investment? It sounds simple. The answer rarely is.

You already know the problems that brought you to CPQ. Bespoke BOMs too complex for salespeople to configure without errors. Quote cycles that drag for days when they should take hours. Pricing inconsistencies that slip through because approvals are scattered across systems. Sales teams spending time they do not have on manual processes instead of closing deals. Discounts that nobody fully sanctioned eroding margin deal by deal.

You have made the decision. CPQ is the right solution for your business. Now comes the question that matters just as much: what are you going to get back?

You do not need to redesign your entire commercial operation to understand where the value is hiding. You simply need smarter questions, with better data behind them. That is exactly what Velon’s ROI Calculator is built to help you do, in under two minutes.

What the Velon ROI Calculator Measures

Run your numbers through Velon’s ROI Calculator and receive a personalised estimate across five dimensions that business leaders care about most:

  • Margin from Win Rate improvement – Winning faster with consistent quotes
  • Sales productivity gains – time saved on manual quoting
  • Margin uplift on existing revenue per year – direct pricing improvement
  • Manufacturing productivity gains – Time saving on manual Bill of Materials (BOM) and production setup.
  • Total estimated annual impact – (based on average Velon customer outcomes and updated in real time)

These are not guesses. They are grounded in real Velon customer outcomes, calculated live against your own revenue and deal data.

Three Steps to Your ROI Benefit from CPQ Software

  • Step 1: Set your financial baseline. Enter your annual sales revenue and average gross margin. These two figures contextualise everything that follows.
  • Step 2: Define your annual quote volume.
  • Step 3: Enter your average deal size

Why This ROI Estimation Matters Now

Pricing is the most powerful and most underleveraged profit lever in B2B. A 1% improvement in price can generate up to 11% higher profits. That is not marginal. That is the equivalent of a new revenue stream without the capital expenditure.

Yet most organisations still price on yesterday’s data, with manual workflows that leave revenue on the table and buyers frustrated by slow, inconsistent quotes. Competitors armed with smarter commercial infrastructure are already moving faster and winning cleaner.

Find out what better pricing is worth for your business. Enter a few details and get your estimated margin gains, faster quote times, and win rate improvements in seconds. The question is not whether you can afford to prioritise pricing ROI. It is whether you can afford not to.

Frequently Asked Questions on Velon’s ROI Calculator

How long does the ROI Calculator take?
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Under two minutes. Enter your details and get an answer immediately.

What if I am unsure what figures to enter for revenue, margin, or deal size?
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Start with your best available estimates. The calculator is designed for speed and direction, not accounting precision. Even approximate figures for your annual sales revenue, gross margin, quote volume, and average deal size will return a meaningful estimate of your potential margin uplift, productivity gains, and win rate impact.

Can the results support an internal business case for pricing investment?
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Yes. The output breaks down your total estimated annual impact across five dimensions, from margin uplift on existing revenue to manufacturing productivity gains, giving finance and commercial leaders a clear, quantified starting point for prioritisation and investment decisions.